Digital Marketing Audits / Strategies
Deep-dive diagnostics and integrated roadmaps across your funnel, channels and tech stack.
01 Now advising select brands
Turning ambitious brands into revenue engines.
I'm Aida — a revenue advisor partnering with founders and CMOs to scale digital revenue with clarity, rigor and measurable impact.
- 15+
- Years scaling brands
- 8 figures
- Revenue advised on
- EMEA · US
- EMEA · US
Advisor · Operator
Ecommerce & Growth
About
Over 15 years building digital businesses that compound.
Aida Sahraoui is a senior ecommerce and digital growth leader with more than 15 years scaling brands across the GCC, EUROPE, AFRICA and the US.
She started her career at an award-winning digital performance agency based in Paris, then helped grow its Dubai office before co-founding her own digital agency with her partner. The agency later joined Altavia Group, a global retail group headquartered in Paris, where she helped turn it into a powerhouse in performance and digital.
Today she advises founders, executives and investors on the strategies that actually move the needle — from acquisition and retention to operating model, team and tech stack.
Hands-on. Senior. Allergic to fluff.
Services
How we'll grow together.
Engagements tailored to where you are — from strategic sprints to ongoing fractional leadership.
Ecommerce Strategies
Turn traffic into revenue — from merchandising to checkout.
02Lead Generation Strategies
Acquisition engines built for predictable, qualified pipeline growth.
03Brand Positioning Strategies
Sharpen positioning and messaging to stand out and command premium.
04Search Engine Advertising
High-intent paid search programs engineered for profitable scale.
05Mobile App Growth
ASO, retention loops and monetization for app-led businesses.
06SEO & AISO
Organic and AI search optimization for next-gen discovery.
07Social Media Strategies
Always-on social programs that drive reach, community and revenue.
08CRM & Marketing Campaigns
Lifecycle, email and automation that compound customer value.
09Brands
Trusted across 16 industries.
A selection of brands I've helped scale — from global category leaders to fast-rising challengers.
Beauty
L'OréalCurlshopZermakeupizilThe Face Shop
Apparel
ALDOLevel ShoesVictoria's Secret & PinkShirtupHis&Hers
Ecommerce
MumzworldJumboChattels and MoreOFISTaqeefElaform
B2B
McAfeeTrellixSchneider ElectricDraegerKhansahebParamountScope PropertiesNimbus ConsultancyAlliance Prime
Gov / Semi-Gov
Sharjah Entrepreneurship FestivalDubai World Trade CentreSheraaNational Holding
Lead Generation
Forrey & GallandElevatia Real EstateSOLO Group
FMCG
McCainMunchbox1004 GourmetFranuiGreen ColaMezzan HoldingSt Michel
Healthcare
OkadocZulekha HospitalSaudi German HospitalRoxana ClinicProcare AvenueSelfologi
Home & Kitchen
TefalMoulinexKrupsLawazm
Fintech & Banking
EBRDBank Al EtihadCoinMENABHM CapitalNational Bank of FujairahSpread X
Sport & Fitness
Leejam / FitnessTimeCultfitGigafitFit RepublikJust PadelSeven ClubMovibesPopeyeYoga HouseAK Stable
Hospitality
InterContinentalAccor GroupNovotelIbis
Education
Arbor SchoolEton InstituteKent College
F&B
Jamie's ItalianTim HortonsAcai ExpressSushi LibraryTWINEPitayaBistrot des Arts
Tradeshows
GITEX GlobalGITEX AfricaCABSATIntegrate MESharjah Entrepreneurship Festival
Services
DubbixThe Laundry HubWeGotWe
Impact
Growth that shows up in the P&L.
The work is judged on one thing: did the numbers move? Revenue, contribution margin, CAC payback, retention — outcomes you can defend in a board meeting, not vanity metrics.
- +3.2x
- Avg revenue uplift
- −38%
- Blended CAC
- <6 mo
- Payback period
Approach
Strategy, then sharp execution.
Every engagement follows the same arc — diagnose what's broken, design the system, deliver alongside your team.
01
Diagnose
A deep audit of your funnel, unit economics and growth model — surfacing the constraints that matter.
02
Design
A pragmatic roadmap with priorities, owners and the metrics we'll move quarter by quarter.
03
Deliver
Embedded alongside your team to ship — from media buying to CRM, analytics and merchandising.
Working together
An extension of your team.
I plug in alongside your in-house marketing team or agency partners — not to replace them, but to sharpen direction, lift the quality bar and unlock growth they couldn't reach alone. Remote or on the ground, sprint or always-on, the format flexes around your goals.
Strategy War Rooms
Live working sessions with your leadership team to align on goals, priorities and the growth model that will get you there.
01Team Training
Hands-on training programs on performance marketing, ecommerce, CRM and analytics — built around your stack and channels.
02On-Site Workshops
Intensive 1–3 day workshops with your team or agency to design roadmaps, audit campaigns and unlock quick wins.
03Agency Whisperer
I sit on your side of the table — challenging briefs, reviewing media plans and making sure your agencies actually deliver.
04Performance Reviews
Monthly or quarterly deep-dives across channels, funnel and unit economics with clear actions for the next cycle.
05Always-On Office Hours
A direct line on Slack or WhatsApp plus virtual standups so your team has senior support whenever it matters.
06Remote
Virtual sessions, async reviews and shared docs — wherever your team sits.
On-Site
In-person workshops and team immersions across the GCC, EMEA and the US.
Hybrid
A mix of on-the-ground sprints and always-on virtual support — the most popular format.
"Growth isn't a tactic. It's a system you build, measure and refine — every single week."
— Aida Sahraoui
Let's talk
Ready to scale profitably?
Tell me about your brand, your goals, and where you feel stuck. I'll come back with a plan.